Video mediums have a knack for making training engaging and fun. According to a study conducted by the University of Maryland, students who train using videos have significantly higher levels of satisfaction than users in a traditional classroom setting. Forbes Insight says 59% of senior executives would rather watch a video than read text. A Cisco Global Survey shows that 87% of young executives prefer a work environment that is invested in video training. Employees universally love video training, no matter where they are on their career path.
What Makes Videos More Effective:
• Highlight key information
• Keep videos short
• Use assessment questions to test knowledge
• Get rid of distracting information, images, and sounds
• Match your video to the audio
• Be conversational in your tone
• Keep in mind your video audience at all times
Sources
Aloraini, Sara. “The impact of using multimedia on students’ academic achievement in the College of Education at King Saud University.” Journal of King Saud University – Languages and Translations 14.2 (2012) : 75-82. Web. 14 April 2016.
Brame, Cynthia. “Effective educational videos.” Center for Teaching. Vanderbilt University, 2015. Web. 14 April 2016.
Gutierrez, Karla. “Studies confirm the power of visuals in elearning.” SHIFT’s E-Learning Blog. SHIFT Distruptive E-Learning. 8 July 2014. Web. 14 April 2016. "Why Visual Teaching? .” Visual Teaching Alliance. Visual Teaching Alliance: Professional Development for Primary, Secondary & University Educators/Administrators, n.d. Web. 14 April 2016. Zhang, Dongsong, et al. “Instructional video in e-learning: assessing the impact of interactive video on learning effectiveness.” Information & Management 42 (2006): 15-27. Web. 14 April 2016.