March 17, 2017 - Social Media is a wonderful way to reach out to new customers and stay in touch with current customers. Millennials, Gen Xers, and even some Baby Boomers use Facebook, Twitter, and Snapchat as a part of their everyday lives. People spend hours using social media to keep in touch with old friends and to find out the latest news. Why not use this emerging platform as a way to share important information on new products and services what your bank has to offer? I can tell you from personal experience, social media campaigns are worth investing your time in. I found my bank via Facebook. They had an advertisement for a $150.00 bonus if you sign up with them and remain a customer for 90 days, and I learned that they have no minimum balance requirements. Facebook reaches a large young audience, so it a wonderful way to attract new customers. Consider using Facebook to promote new products and offers that your organization is offering.
Remember to be careful when using social media. Anything you post online will be available to all to see. If you oversee social media at your organization, make sure to never post any confidential or sensitive materials. The social media account represents your organization, not you, so be wary of posting any political or insensitive material. Unlike traditional print media, social networking sites and blogs have no external checks or balances. Be sure to always know who is using your company’s social media account. You do not want any angry or disgruntled employees to have an audience of potentially millions of readers. Be sure to have another employee check your social media site as a check against any inappropriate posts. No one wants an employee to posts disparaging comments about your company, defame your company’s image, harass other employees, or leak your company’s trade secrets and other sensitive information.
If your company decides to implement a workplace social media policy, you should consider the following tips to keep social media effective. Limit blogging that interferes with work commitments, or prohibit blogging during work time (unless blogging is work related). Prohibit employees from disclosing any information that is confidential or proprietary to the company or any third party that has disclosed information to the company, including concepts or developments that the employees produce related to the company’s business. Inform employees that the company may request that they temporarily confine their website or blog commentary to topics unrelated to the company if you believe that it’s advisable or necessary to comply with securities regulations or other laws.
Interested in learning more about best practices when it comes to boosting your social media platform? Check out our training. We offer curriculums that are devoted to Sales & Marketing, which discuss how to use social media as a business development tool. We are also excited to announce the release of video training! Edcomm Banker’s Academy now offers video assets that educate in Social Media Analytics, Social Media Etiquette, Social Media in Crisis, Social Media Privacy, Social Media Security, Social Media Techniques. We are confident that our video training can teach you everything you need to know to feel comfortable about sharing your organization’s narrative online.
By: Matt Cohen