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Social Media - Not Just For Millennials

March 17, 2017 - Social Media is a wonderful way to reach out to new customers and stay in touch with current customers. Millennials, Gen Xers, and even some Baby Boomers use Facebook, Twitter, and Snapchat as a part of their everyday lives. People spend hours using social media to keep in touch with old friends and to find out the latest news. Why not use this emerging platform as a way to share important information on new products and services what your bank has to offer? I can tell you from personal experience, social media campaigns are worth investing your time in. I found my bank via Facebook. They had an advertisement for a $150.00 bonus if you sign up with them and remain a customer for 90 days, and I learned that they have no minimum balance requirements. Facebook reaches a large young audience, so it a wonderful way to attract new customers. Consider using Facebook to promote new products and offers that your organization is offering.


Remember to be careful when using social media. Anything you post online will be available to all to see. If you oversee social media at your organization, make sure to never post any confidential or sensitive materials. The social media account represents your organization, not you, so be wary of posting any political or insensitive material. Unlike traditional print media, social networking sites and blogs have no external checks or balances. Be sure to always know who is using your company’s social media account. You do not want any angry or disgruntled employees to have an audience of potentially millions of readers. Be sure to have another employee check your social media site as a check against any inappropriate posts. No one wants an employee to posts disparaging comments about your company, defame your company’s image, harass other employees, or leak your company’s trade secrets and other sensitive information.


Social Media


If your company decides to implement a workplace social media policy, you should consider the following tips to keep social media effective. Limit blogging that interferes with work commitments, or prohibit blogging during work time (unless blogging is work related). Prohibit employees from disclosing any information that is confidential or proprietary to the company or any third party that has disclosed information to the company, including concepts or developments that the employees produce related to the company’s business. Inform employees that the company may request that they temporarily confine their website or blog commentary to topics unrelated to the company if you believe that it’s advisable or necessary to comply with securities regulations or other laws.


Interested in learning more about best practices when it comes to boosting your social media platform? Check out our training. We offer curriculums that are devoted to Sales & Marketing, which discuss how to use social media as a business development tool. We are also excited to announce the release of video training! Edcomm Banker’s Academy now offers video assets that educate in Social Media Analytics, Social Media Etiquette, Social Media in Crisis, Social Media Privacy, Social Media Security, Social Media Techniques. We are confident that our video training can teach you everything you need to know to feel comfortable about sharing your organization’s narrative online.


By: Matt Cohen

Certifications – Celebrating the Individual, Building the Business

February 24, 2017 - What comes to mind when you hear the term certifications? A resume booster that determines which job candidates you accept? The object standing between you and that job promotion you are running full speed ahead towards?

Contrary to popular belief, certifications are not just a fancy piece of paper to hang in your cubicle or to reference on your LinkedIn page. Certifications are an efficient way to systematically assess skill competency in the work place.

So why is it worth your time to make sure there is a certification process in place at your work?

Certifications Build the Business

Certifications build credibility and streamline internal processes. It sets a standard for what skills you need to have in order to be recognized as knowledgeable in a certain area. As an added bonus, it is an excellent way to maintain quality assurance. For example, a company may choose to certify their employees in Microsoft Office once they have proven their ability to organize Excel spreadsheets, write concise meeting minutes successfully in Word, and design lively PowerPoint presentations for team meetings. Once an employee is certified, a manager can feel confident in their employee’s ability to thrive independently and to produce the best quality product.

From a business perspective, creating a certification process can improve existing internal processes. Creating clear requirements makes expectations for excellence transparent. When training goals are plain to see, it benefits both management and the employees. It gives managers a heads up as to which employees have the skill sets necessary for a particular project or promotion.

Certifications Celebrate the Individual

Clear training goals and certification requirements can motivate employees to actively participate in training and learn new skill sets that benefit their career and their company at large. Employee engagement is half of the battle when it comes to training.

Internal certification programs create opportunities for you the celebrate the individual. Your company is filled to the brim with talented and creative people with unique skill sets. Everyone enjoys being recognizes for their hard work and accomplishments, and this is a tangible way to recognize employees for their effort and achievement.

Creating certification goals can even create a long-term sense of job engagement, as it breaks up redundancy of the work day with personal, targeted goals to strive towards. and provides a validation of skills that can increase an employee’s sense of self-confidence. Employees who feel valued for their contributions tend to stick around and be more invested in the company’s well-being and growth.

Edcomm’s Qualification Feature

Edcomm Banker’s Academy believes in the value of certifying employees and recognizing their accomplishments. In recognition of this, our innovated Technology Team has created a Qualification Feature on our LMS. This user-friendly feature makes it easy to manage certifications and keep employees engaged in the learning process. Administrators can even assign online curriculums to employees with certifications to keep them apprised of the latest industry and skill specific trends. Please reach out to us directly at This email address is being protected from spambots. You need JavaScript enabled to view it. if you would like to learn more.

by: Madelyn Fagan


Smart, Bob. “Why should organizations care about professional certifications?” ISACA. 2.(2013). Online.

Tannenbaum, Scott and George Alliger. “Internal certification programs: Enhancing individual and company success.” Employement Relations Today. 25.2 (1998). Online.

Happy Presidents’ Day from Edcomm!

Presidents Day is a holiday that recognizes and celebrates the great leaders of this nation. It was originally created in 1885 in honor of President George Washington who took an oath of office as the first president of the United States. President’s day is still referred to as “Washington’s birthday” by the federal government but his actual birthday is on February 22nd. The Uniform Monday Holiday Act placed this special day on every third Monday in February, to create longer weekends for the American people. As you enjoy some time off from work or school, please take the time to reflect and give recognition to our past presidents who helped make this country into the land of the opportunity.

Lauren Joyce

The Softer Side of Compliance

When one thinks of ‘compliance’ often words like ‘mandatory’ or ‘required’ follow. Institutions are either ‘in compliance’ or ‘out of compliance.’ Only considering compliance in this way is not only limiting but also laden with obligation and angst. However, there is a ‘softer side’ to compliance. It is the softer side of compliance that may play a large role in the foreshadowed financial deregulation expected with the new administration, as financial institutions who are relieved of certain legal requirements decide to continue to comply with them. The process for promulgating new rules typically include:

  • proposals,
  • hearings,
  • draft rules,
  • comment periods,
  • final rule,
  • announcement of rule effective date, and
  • date of expected compliance.

At a minimum, months separate each of phase of this rule-making process. Nevertheless, once it is clear a rule is on the horizon and the scope is more or less defined, financial institutions may decide to get a head start by complying in advance of the rule’s promulgation.

Voluntary compliance has many benefits. One, it signals to the regulators that the institution is serious about compliance.  Two, it positions the institution to become a source of best practices. Three, it provides the institution’s employees and management teams with lead time to adjust to the legal requirements and provides more time for developing and fine-tuning the necessary new processes that the new regulation will require. In sum, voluntarily complying in advance has a number of significant benefits.

Similarly, some new regulations may only apply to certain financial institutions but not to others. The reasons for this are many, for example:

  • The industry class is exempt.
  • The institutional size, asset level, geographic location, or other trait do not meet the applicability requirement.
  • This is a low compliance risk for the institution type.
  • Implementation of the new rule will be phased over time.

In these cases, although not obligated to comply, a financial institution may decide to voluntarily comply because it fits with its business strategy, addresses constituent concerns (such as the board of directors or investors), aligns well with the institution’s brand, or reflects ‘good corporate citizenship,’ to name a few. Voluntary compliance can also be touted as a best practice and provide the financial institution with a basis for enhancing its value proposition, thereby strengthening its competitive edge.

Compliance is good for business whether it is mandatory or voluntary. However, taking a proactive approach to compliance can take the some of the edge off and loosen internal resistance will yielding positive organizational and strategic benefits.

Sheryl Smikle PhD

Safer Internet Day


From Cyberbullying to identity theft, the internet can be an intimidating place. Every year Safer Internet Day helps to spread the word of kindness through educational tips, tools, and personal experiences. This day is celebrated around the world with the intention of making the internet a better place for everyone.

Today there will be an event hosted in Philadelphia with over 200 students and major technology representatives from different backgrounds. This event is filled with panel discussions such as Youth and Tech Industry issues, Diversity and Security Careers, and Announcing the What’s Your Story? Video Contest where applicants submit their acts of kindness on the internet stories. The applicant with the best story will have the opportunity to have it shared on Safer Internet Day.

The theme of Safer Internet Day “Be the change: Unite for a better internet,” inspires people and major companies like Facebook, Google, and Yahoo to support this cause and contribute to its growth. With the participation of individuals and businesses worldwide, this day will help mold the internet for the future. Making changes today will lead to a better and safer tomorrow.

By Lauren Joyce

  • We switched to Banker’s Academy over a year ago from a different online training program. The cost savings was tremendous - which has been very helpful in this time of budget cuts. We found that the training content is precise, to the point, and always current. It doesn't have a lot Read More
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