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Is Your Company Doing Marketing Right?




                August 4, 2016 - The dissemination of knowledge during the 16th century was largely controlled by the authorities of the printing market. The accessible information during World War II was censored by FDR’s absolute discretion. The threat of being accused of subversion during the Second Red Scare drove seditious content out of the public’s eyes. And even today, pioneers of the digital advertising market, such as Facebook and Google, are influencing election results through search engine optimization and suppression of relevant news. But when it comes to the marketing industry, consumers set the agenda.


This is the consumer's world. We’re all just living in it.


                Consumers, not companies, have the almighty dollars and are, consequently, the absolute controllers of the free market. So how can companies give the consumers what they want? When given engaging and relevant information, consumers don’t just invest in a product – they invest in an idea.

                Consider the content-driven marketing strategy that transformed Jell-O from an obscure gelatin product to “America’s Most Famous Dessert.” Back in the early 1900s, before the Internet age, most recipes that people used were either a passed-down family tradition or a self-discovered concoction. Since new recipes were in high demand, the manufacturers of Jell-O went door-to-door distributing free recipe books that included ways to incorporate Jell-O into meals. Unsurprisingly, the company’s sales increased by $1 million in just two years.

                Today, content-driven marketing takes a much different form. Many companies utilize blogs and social media to spread awareness. However, you will rarely see companies (or at least companies that know what they’re doing) posting articles about the 20 best reasons to invest in their products. Instead, they post tangentially-related articles that make consumers stop and think, “Thanks, Company X, for providing this insightful information that I would not have known if I hadn’t liked/subscribed to your page/blog!” (Ok, maybe not in that exact tone, but you get the point.) For example, Dove creates campaigns to promote positive self-images – these videos seldom mention Dove and rather focus on the target audience.

    Content-driven marketing can be as big as Red Bull sponsoring a BMX event or as small as your summer camp posting a blog about how to stay in touch with your summer friends during the school year; regardless, it incontrovertibly boosts sales and influences buyer behaviors. As Simon Sinek astutely observed in his TEDTalk about inspirational leadership, “people don’t buy what you do; people buy why you do it.” This process of taking a step back and incorporating the “Why” into marketing techniques has changed the marketing game, and it seems as though the leading players are the content-driven marketers.

By: Brittany Levy

Glass-Steagall, Dodd-Frank, Trump-Clinton: What Donald Trump and the Democratic Party Have in Common

July 28, 2016 - The Republican National Convention is over. The Democratic National Convention is over. The results: Donald Trump, the Republican nominee, will be running against Hillary Clinton, the Democratic nominee, in the 2016 election. All of this adds up to, what may be, one of America’s most historic and heated presidential races to date. It’s already been a long road and hopefuls have come and gone. Of those that remain, Donald Trump seemed the least likely to make it this far. Originally, Trump’s candidacy seemed more like publicity for Trump, with news media covering every word he said from every angle imaginable, instead of a serious bid for the presidency. Now, it’s obvious that Trump is to be taken seriously and that he has real ideas about policy that could have real affects.

                Recently, Trump’s policy views regarding the financial industry have been making headlines. Trump, apparently, wants to break up big banks, an idea often presented by U.S. Senator and 2016 Democratic candidate, Bernie Sanders and out of line with the historical lean of the Republican Party. Specifically, Trump wants to reinstate the Glass-Steagall Act and repeal the Dodd-Frank Act, both of which were born out of financial crises, and both of which regulate financial institutions.

                The Glass-Steagall Act, which usually refers to four provisions of the Banking Act of 1933, forced the separation of investment banking and commercial banking. It was signed by President Franklin Delano Roosevelt (famously a Democrat, unlike his older cousin: President Theodore Roosevelt) days after Roosevelt took office in 1933. Reeling from the Great Depression, the U.S. government recognized the need for banking reform and, subsequently, made the Glass-Steagall Act law. In 1999, The Gramm-Leach-Bliley Act, signed by President Bill Clinton, repealed part of the Glass-Steagall Act.

                After the Gramm-Leach-Bliley Act was signed, the recent financial crisis, known as the Great Recession, brought banking regulation to the forefront of American politics once again. In 2010, President Barack Obama signed the Dodd-Frank Act into law. The Dodd-Frank act regulates the financial industry in several ways, including the establishment of the Financial Stability Oversight Council (FSOC), which monitors risks that could affect the entire financial industry. The Act, among other things, also requires banks to have plans in place for a shutdown in the event of insolvency.

                Despite the apparent confusion of wanting to increase regulation and repeal it, Trump’s views are still incredibly important, even if it is highly unlikely that the Glass-Steagall act will be reenacted, or the Dodd-Frank Act repealed. This importance lies in the fact that the reinstatement of the Act is included in both the Republican and Democratic Party platforms. It seems strange, but it’s true; Donald Trump, the Republican Party, and the Democratic Party all want the same thing. The only person who isn’t on board is Hillary Clinton, who believes the Act does not have the reach needed to regulate Wall Street, which now consists of more than just banks.

                Regardless of whether or not Glass-Steagall, or any derivative of it, actually becomes law again, the fact that both the Republican and Democratic Parties have made this part of their platform, potentially has heavy implications for the financial industry. It seems that financial reform will be an important issue addressed in the coming election and the ensuing presidency, whichever party wins.

By: Ed Carr




Kelly, Jack J., and Alyssa D'Agosto. "The Presidential Race Is Getting Crazier... Is Donald Trump Taking a Page Out of Bernie Sanders' Regulatory Playbook? - Compliancex." Compliancex. N.p., 19 July 2016. Web. 26 July 2016.


Koba, Mark. "Dodd-Frank Act: CNBC Explains." CNBC. N.p., 11 May 2012. Web. 26 July 2016.


Long, Heather. "Trump's GOP Supports Bringing Back Glass-Steagall Act." CNNMoney. Cable News Network, 19 July 2016. Web. 26 July 2016.


Marino, Jon. "Glass-Steagall: Wall Street Is Not Happy with Donald Trump." CNBC. N.p., 19 July 2016. Web. 26 July 2016.


Maues, Julia. "Banking Act of 1933, Commonly Called Glass-Steagall - A Detailed Essay on an Important Event in the History of the Federal Reserve." Federal Reserve History. N.p., 22 Nov. 2013. Web. 26 July 2016.


Sommer, Jeff. "G.O.P. Joins Democrats Urging Glass-Steagall’s Revival. (Don’t Hold Your Breath.)." The New York Times. The New York Times, 19 July 2016. Web. 26 July 2016



Month of the Military Consumer


July 27, 2016 - Just about anyone can recognize that our nation’s military is one of the paramount factors that has led our country into its stable, sovereign current state. In fact, the word “military” itself has become paralleled with patriotism, loyalty, sacrifice, and honor. Despite the devout actions of soldiers who put their lives on the line to keep our nation safe, many fraudsters see servicemembers’ frequent relocation and deployment as opportunities for scams. Thankfully, the Department of Justice, the Department of Defense, the Department of Veterans Affairs, and other agencies across the federal government work in collaboration to fight the unjust fraud aimed at servicemembers and veterans. However, ordinary people are also getting involved in the initiative to protect military consumers – which is why July is the Month of the Military Consumer.

The goal for the Month of the Military Consumer is, you guessed it, to raise awareness about identity theft crimes impacting soldiers. Throughout the month, communities have offered fairs, question-and-answer sessions with financial counselors, free credit reports to military families, and other resources to promote better-informed financial decisions for both military families and the general public. After July, people can remain involved and versed by visiting and following the FTC’s military consumer education team on Twitter (@milconsumer). #’Murica.

By: Brittany Levy

Ban on Payday Lending

   July 20, 2016 - Technology company, and internet search powerhouse Google is so Iconic that the name has been converted into a transitive verb meaning “look it up.” To fund such an expansive operation Google relies on advertising for around 90 percent of its total revenue.  This is why the company’s May 11th announcement to ban advertisements from payday lenders came as something of a surprise.

    The term “Payday Lenders” refers to companies that offer short-term, high-interest loans. Google has previously standing restrictions on where such ads can be placed, but beginning July 13th, this new prohibition will completely ban ads with terms of 60 days or less, and in the US, ads for any loans charging an Annual percentage rate (APR) of 36 percent or more. The ban does not limit the appearance of such loans in the results of a targeted google search. In a statement released on the company blog, there was a brief statement about the purpose of the new rules; “Research has shown that these loans can result in unaffordable payments and high default rates for user.”

    Supporters have commended Google’s decision, but there are of course those directly affected by the changes who criticize the policy as being biased and inequitable. 

By:Christine Belusko



Educating the Whole Employee

July 13, 2016 - Cura Personalis is more than a phrase from a dead language; it is a business motto to live by. Cura Personalis is Latin for “care of the whole person.” Many Jesuit institutions and universities reinterpret this term to mean “education of the whole person.” This might seem a little odd. Aren’t all training programs, whether in academia or in the business sphere, built with this idea in mind? The important distinction to note is the whole person.

Good training programs operate from a transactional perspective, ensuring all employees are knowledgeable enough in a subject matter to carry out their daily responsibilities. This is your bread and butter; it is training a teller in cash handling procedures and feeling confident they know how to manage the cash drawer. Great training programs operate from a transformational perspective, which focuses on educating the whole person and effectively cross trains them in various subjects. It is teaching a teller how to hone their people skills, how to anticipate a customer’s needs, how to communicate exciting sales initiatives to members.

Programs that operate from a transformational perspective are ones that invest time and resources into employees in order to cultivate their potential. They develop professional skills sets that live outside the scope of the job description, and they reap the rewards for doing so as employee turnover rates decrease and employee satisfaction increases.

Want to spice up your training with a transformational approach? Consider adding these topics to your training agenda.

4 Topics to Train Employees on

1. Business Communication and Writing Skills

The ability to communicate clearly is invaluable in the workplace. It creates synergy in the workplace and keeps team members on the same page. With technology trends changing everyday it can be hard to keep up. We recommend training employees on how to effectively use Email and Social Media. Equally important is the face-to-face side of the communication spectrum. You can be a tech wizard, but have zero people skills. Empower your employees by teaching them interpersonal, face-to-face communication skills. Your clients will appreciate your team member’s active listening skills, and your co-workers will benefit from learning effective presentation skills.

2. Microsoft Office Skills

Microsoft Office products are a staple of the business world. Anyone can open a Microsoft Word document and start typing, but at the end of the day you will have a better product to present to your clients if your employees have the opportunity to learn the ins and outs of formatting a document’s appearance and customizing. Open new horizons by offering in depth training take teaches Microsoft Office Skills like incorporating multimedia elements in PowerPoint, filtering cells and creating formulas in Excel, and tracking changes in a Word document.

3. Management and Leadership Development

Equip your employees for success by teaching them how to be effective managers and leaders. Effective managers know how to communicate. According to Forbes author Susan Tardanico, good communication is all about talking in a clear, credible, and authentic way. So teach your management team to lose the technical jargon, and use clear terms coworkers and clients can easily understand and act on. Being clear wins over a fancy vocabulary every time. Start practicing this skill with managers by having them role play or by take online training that focuses on how to clearly convey expectations to their team, how to establish a strategic vision, and how to action plan.

4. Professional Development

Create a space for your employees to grow as a professional and as an individual. We recommend having a strong focus on enhancing an employee’s problem-solving and decision making skills. Employees flourish when their critical thinking skills are reinforcing and trusted in the workplace. When planning your next round of training, think about adding these elements: recognizing and tackling a problem, thinking creatively, brainstorming, and developing emotional IQs.

Edcomm Banker’s Academy is passionate about educating the whole person! We offer Profession Skills training on all of the above areas and more. Please reach out to us if you would like to learn more about our approach to training and how it can benefit your employees.


Ingram, David. “Transformational leadership vs. transactional leadership definition.” Chron Small Busnesses. N.d. Web. 28 June 2016.

Tardanico, Susan. “5 Habits of Highly Effective Communicators.” Forbes. 29 November 2012. Web. 28 June 2016.

by: Madelyn Fagan


  • We switched to Banker’s Academy over a year ago from a different online training program. The cost savings was tremendous - which has been very helpful in this time of budget cuts. We found that the training content is precise, to the point, and always current. It doesn't have a lot Read More
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