To Understand the complexities of Intercultural Management and present the main theories in the area and some practical strategies when implementing Export Marketing.
Detailed Topic Listing as follows:
LU EMO 003 Intercultural Management
1. IDIOSYNCRASIES OF EACH MARKET
1.1 Culture
1.2 Every Country Needs an Answer
1.3 Universal Patterns
1.4 Music
1.5 An Open Mind
1.6 Cultural Classification
1.7 No Need to Be Afraid
2. ABOUT LANGUAGE
2.1 About Language
2.2 Some Common Errors
2.3 Silence
2.4 Aggression
3. THEORIES
3.1 Maslow's Theory
3.2 Hofstede's Theory
3.3 Self Reference Criterion
3.4 Environmental Sensitivity
3.5 Roger's Diffusion of Innovation Theory
4. KEY POINTS
4.1 Personal Relationships
4.2 Product Names
4.3 Volume of Business Done
4.4 Established Competitors
4.5 One's Attitude to the Competition
4.6 Communications and Transport
4.7 Personal Relationships within the Company
Further Reading
Thanks to the generous agreement of Kwintessential Ltd in the UK, we are able to provide you access to a series of comprehensive resources on Intercultural Management.
Kwintessential specializes in intercultural management training as well as providing the most comprehensive Translation, Interpreting and Localizations available anywhere.
Kwintessential Resources :
??› - - - Intercultural Management Guide
??› - - - International Etiquette Guide
??› - - - Guide to communicating across cultures (requires registration)
??› - - - Online Blog
??› - - - Online Articles
Forum Assignment
End of Unit