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Seat Time: 1.5hrs - Desc:

This course will afford the learner a discussion of management skills and responsibilities. This course will also examine action planning and SWOT analysis. After completing this program, the learner will be able to:

  • Use principles of strategic management to successfully implement change.
  • Recognize and align goals to foster collaboration and achieve consensus.
  • Assess the market, competition, and bank by looking at certain characteristics.

Seat Time: 2hrs - Desc:

This course will explore best practices for mitigating and handling major operational disruptions and disasters. The learner will be able to outline and develop a Business Continuity Plan in accordance with the Disaster Recovery Institute. After completing this program, the learner will be able to:

  • Adhere to plan objectives and goals.
  • Recognize and react to disruptions and disasters, and communicate effectively.
  • Implement and maintain the disaster plan.

Seat Time: 0.25hrs - Desc:

Seat Time: 1hrs - Desc:

This course will provide a brief overview of leadership responsibilities and other skills. This course will also examine how to manage change and use styles of leadership. After completing this program, the learner will be able to:

  • Understand and manage change and the fear that stems from it.
  • Influence others and be open to change.
  • Use various influencing styles to effect change.

Seat Time: 1hrs - Desc:

This course will provide a brief overview of leadership basics and skills. This course will also examine models for implementing leadership practices. After completing this program, the learner will be able to:

  • Establish and communicate SMART goals.
  • Use the Leadership Pyramid to develop qualities and characteristics of an effective leader.
  • Balance flexibility both inside and outside the organization.
To gain an understanding of Video Marketing and how how to implement it in a business. Detailed Topic Listing as follows: LU ITS EBUS 010 Video Marketing 1. INTRODUCTION - 1.1 What is Video Marketing and Why Care? (7:10) - 1.2 - 5 Reasons why Video is so Effective (1:43) - 1.3 Kinds of Videos for Marketing Purposes - 1.4 - Benefits of Video Marketing - 1.5 Potential of Video Marketing - 1.6 - Video Marketing Case Study 1.6.1 - Video Marketing Case Study - RevZilla 1.6.2 - Video Marketing Case Study - Rokenbok 1.6.3 - Video Marketing Case Study - American Airlines 1.6.4 - Video Marketing Case Study - Home Depot# 1.6.5 - Video Marketing Case Study - Ibis 2. VIDEO MARKETING IN PRACTICE - 2.1 What Makes a Good Video? (21:02) - 2.2 Creating Videos on a Budget - 2.3 Creating Videos - Presentation - 2.4 Creating Videos - Editing - 2.5 Creating Videos - Effects, Transitions and Extra Touches - 2.6 Mobile Traffic Tactics - Practical Tutorials - 2.7 Video Marketing Case Studies (7:53) - 2.8 Video Marketing Do's and Don'ts (19:58) - 2.9 Guide to Youtube (7:31) 3. ADVANCED VIDEO MARKETING TACTICS - 3.1 Advanced Video Techniques (6:41) - 3.2 Video Strategies - 3.3 Preparing Video for Distribution (6:06) - 3.4 Distributing the Videos (18:54) - 3.5 Promoting Your Video (5:00) - 3.6 Video SEO - 3.7 Getting Conversions (6:18) - 3.8 Conclusion and next steps 4. VIDEO MARKETING BLUEPRINT (32:00) - 4.1 Profitability Potential of Building iPhone Apps (7:27) - 4.2 Profitability Potential of Building iPhone Apps (7:27) - 4.3 Profitability Potential of Building iPhone Apps (7:27) - 4.4 Researching the Market (17:01) - 4.5 Researching the Market (17:01) - 4.6 Researching the Market (17:01) 5. VIDEO MARKETING RESOURCES - 5.1 - Video Site Review - YouTube - 5.2 - Video Site Review - Vimeo - 5.3 - Video Site Review - Dailymotion - 5.4 - Video Site Review - Metacafe - 5.5 Video Tool Reviews - 5.6 Video Production with Windows Video Maker (7:13) - 5.7 Video Production with CamStudio (4:45) - 5.8 Using TubeMogul (4:45) - 5.9 - Distribution with Traffic Geyser (2:40) Further Reading - 1 - Video Marketing Training Guide - 2 - Video Marketing Goldmine - 3 - Video Marketing Excellence - 4 - Video Marketing Blueprint - 5 - SEO Video Warrior - 6 - 16 Ways to Use Video Marketing - 7 - Top Resources Report Forum Assignment End of Unit
To gain an understanding of Mobile Marketing and how to create mobile apps. Detailed Topic Listing as follows: LU ITS EBUS 009 Mobile Marketing 1. INTRODUCTION - 1.1 What is Mobile Marketing? - 1.2 Why Mobile Marketing? - 1.3 Potential of Mobile Marketing - 1.4 What is a Mobile Website? - 1.5 Going Mobile with a Responsive Website (5:58) - 1.6 Going Mobile by Creating a Mobile Website (3:54) - 1.7 Going Mobile by Adapting your Existing Website (4:10) - 1.8 Earning Money by Selling Mobile Websites (6:05) 2. MOBILE MARKETING PRINCIPLES - 2.1 Introduction to Mobile Marketing Principles (19:58) - 2.2 Mobile Traffic Tactics - Practical Tutorials - 2.3 Mobile Tracking of Campaigns (20:33) 3. ADVANCED MOBILE MARKETING TACTICS - 3.1 - Using Pay Per Click Advertising PPC (17:01) - 3.2 Monetizing Ringtones (15:38) - 3.3 List Building on Mobile (8:48) - 3.4 Mobile User Interaction Tactics (6:57) - 3.5 Growing Your Brand Recognition (10:15) - 3.6 Selling Advertising Space (11:16) - 3.7 Downloadable Media (4:27) - 3.8 CPA (Cost Per Action) Offers (3:24) - 3.9 Mobile Affiliate Programs (6:53) - 3.10 Accepting Payments through Mobile (4:02) - 3.11 Mobile User Psychology (10:38) 4. CREATING ANDROID APPS - 4.1 What is a Mobile App? - 4.2 Types of App - 4.3 Potential of Mobile Apps - 4.4 Benefits of App Development - 4.5 Creating and Marketing you Android App - Practical Tutorials 5. CREATING IPHONE APPS (32:00) - 5.1 Profitability Potential of Building iPhone Apps (7:27) - 5.2 Researching the Market (17:01) - 5.3 Developing a Winning App on iPhone (22:19) - 5.4 Marketing your iPhone App (17:39) 6. QR CODES - 6.1 Introduction to QR Codes (7:00) - 6.2 Using QR Codes (8:13) - 6.3 Where to Use QR Codes (4:07) - 6.4 Creating QR Codes (4:31) - 6.5 Tracking QR Codes (8:26) - 6.6 Tips for QR Codes (7:44) - 6.7 Reviews and QR Codes (8:07) Further Reading 1 - Going Mobile Training Guide 2 - Mobile Apps Training Guide 3 - Going Mobile Premium Service providers 4 - Mobile Profits eBook 5 - iPad Apps eBook 6 - QR Code eBook Forum Assignment End of Unit