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ITS-04-eBUS-004 - Google Marketing
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To gain an understanding of the key services available from Google for Marketing.
Detailed Topic Listing as follows:
LU ITS EBUS 004 Google Marketing
1. INTRODUCTION
1.1 Potential of Google+
1.2 Enhanced Search Visibility
1.3 Integrating with Other Platforms
1.4 Some Tips for Google+ Business Users
1.5 Google+ SME Dos and Don'ts
2. CREATING YOUR GOOGLE ACCOUNT
2.1 Google Account Creation
2.2 Confirmation of Account
2.3 Upgrading your Account to Google+
2.4 Add People to your network
2.5 Follow Topics of Interest
2.6 Profile Creation - Finishing Touches
2.7 Google+ Profile is Ready
3. CREATING A GOOGLE+ PAGE
3.1 Creating a Google+ Page - Practical Tutorials
4. GOOGLE ADWORDS
4.1 Elements of a Successful Campaign
4.2 Benefits of Adwords
4.3 Google Adwords Statistics
4.4 Adwords Power Tools
4.5 Creating an Adwords Campaign - Practical Tutorials
4.6 Google Adwords Advice & Tactics - Practical Tutorials
5. REMARKETING ON GOOGLE
5.1 Setting Up Your Remarketing List
5.2 Setting Up Your Remarketing Campaign
6. GOOGLE ADSENSE
6.1 Google Adsense - Practical Tutorials
Further Reading
1 - Google Marketing Training Guide
2 - Google Adwords Training Guide
3 - Google Adsense Training Guide
4 - Google Adwords Cheat Sheet
5 - Google Adwords Top Resources
6 - Google+ Marketing Special Report
7 - Google+ Marketing Top Resources
8 - BONUS Video Tutorial
- Creating a mobile site on Google Sites
Forum Assignment
End of Unit |
eBSI Export Academy
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ITS-04-eBUS-003 - Facebook Marketing
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To gain an understanding Facebook and how to market in its platform.
Detailed Topic Listing as follows:
LU ITS EBUS 003 Facebook Marketing
1. Introduction
1.1 The growth of Facebook
1.2 Key Facebook Statistics
1.3 Facebook Personal Accounts and Pages
1.4 Facebook Timeline And Page Components
2. CREATING A FACEBOOK PROFILE
2.1 Adding Friends to your Account
2.2 Verify your email address
2.3 Profile Photo
2.4 Profile Cover Photo
2.5 Completing your profile
2.6 Your first post
2.7 Additional Information
3. CREATING A FACEBOOK PAGE
3.1 Creating your Facebook Page - Practical Tutorials
4. CREATING A FACEBOOK GROUP
4.1 Differences between Pages and Groups
4.2 Creative Ideas for Using Groups
4.3 Creating a Facebook Group
4.4 Creating a Facebook Group - details
4.5 Creating a Facebook Group - Icon
4.6 Creating a Facebook Group - Customization
4.7 Creating a Facebook Group - Group Options
4.8 Facebook Groups - How to Post
4.9 How to Pin a Post
4.10 Creating an Event
5. FACEBOOK ADVERTISING
5.1 Why Facebook Ads?
5.2 Key Facebook Ads Statistics
5.3 Creating your Facebook Ad Campaign - Practical Tutorials
6. FACEBOOK RETARGETING
6.1 How is Facebook Retargeting used?
6.2 Targeting Custom Audiences
6.3 Benefits of Retargeting
6.4 Key Facebook Retargeting Statistics
6.5 Creating your ReMarketing Campaign - Practical Tutorials
7. EXPORT RESOURCES ON FACEBOOK
Further Reading
1 - Facebook Marketing Training Manual
2 - Facebook Advertising Training Manual
3 - Facebook ReMarketing Training Manual
4 - Setting Up Facebook Groups
5 - Facebook Groups Strategy
6 - Facebook Groups Tips
Forum Assignment
End of Unit |
eBSI Export Academy
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ITS-04-eBUS-002 - Search Engine Optimization
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To understand Search Engines, and how to optimize our websites for search engines.
Detailed Topic Listing as follows:
LU EBUS 002 Search Engine Optimization
1. INTRODUCTION
1.1 What is an Internet Domain?
1.2 Why an Internet Domain?
1.3 Preparing Our Website
1.4 Search Engine Robots
1.5 Recommendations for Search Engines
1.6 Classifying Search Engines
2. SEARCH ENGINE OPTIMIZATION
2.1 Search Engine Strategy
2.2 Types of Search Engine Traffic
2.3 SEO Statistics
2.4 What is MOZ
3. Keyword Research -
3.1 Keyword Research - Practical Tutorials
4. SEO Practical Tutorials
5. SOCIAL SIGNALS SEO - PRACTICAL TUTORIALS
Further Reading
1 - A training guide on SEO
2 - SEO Cheat Sheet
3 - SEO Mind Map
4 - Top SEO Resources
Forum Assignment
End of Unit |
eBSI Export Academy
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ITS-04-eBUS-001 Introduction to e-Business and Internet Marketing
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To gain an understanding of the key concepts of e-Business and Internet Marketing.
Detailed Topic Listing as follows:
LU_ITS_EBUS_001 Introduction to eBusiness and Internet Marketing
1. Introduction
1.1 The Traditional Economy
1.2 From Traditional to Digital
1.3 EDI - Electronic Data Interchange
1.4 An Opportunity to be Seized
2. E-BUSINESS MODELS
2.1 Types of Business Model
2.2 From e-Business to Business
2.3 Company transitions
2.4 Consumer Requirements
2.5 Customer Loyalty is Key
2.6 From e-Business to Business
2.7 Advantages of e-Business
2.8 Some Advantages to Customers of e-Business
2.9 e-Commerce Transactions
3. eCOMMERCE RISK MANAGEMENT
3.1 Why e-Commerce Needs Rigorous Risk Management
4. CYBER-CRIME
4.1 What is a Software Pirate?
4.2 DOS - Denial of Service attacks
4.3 Identifying Internet Fraud - Case Study
5. THE E-BUSINESS DEPARTMENT
5.1 e-Business Department Structure
5.2 Management Structure
5.3 Customer Service
6. Introduction to Internet Marketing
6.1 Internet Marketing
6.2 Benefits of Internet Marketing
6.3 Potential of Internet Marketing
6.4 Introduction to Internet Marketing - Video Tutorial (2:47)
6.5 What is Internet Marketing ? - Video Tutorial (5:51)
6.6 Why Start Internet Marketing ? - Video Tutorial (10:01)
6.7 Five Elements of an IM Campaign - Practical Tutorials
6.8 Ten IM Tips for Businesses (7:00)
6.9 Ten Proven IM Strategies (7:51)
6.10 IM Case Studies (9:31)
Further Reading
1 - An introduction to Internet Marketing
2 - EU E-Business Guide for SMEs
3 - Electronic Commerce - The Strategic Perspective
4 - A Classification for Business Model Types in Ecommerce
Forum Assignment
End of Unit |
eBSI Export Academy
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ITS-03-FIT-010 - Trade Finance Fraud Prevention
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In this unit you will learn how to identify fraud schemes and how to prevent them from damaging your business. Detailed Topic Listing as follows:
LU FIT 010 Trade
Finance Fraud Identification and Prevention
1. Specifics of
International Trade Finance Fraud
1.1 Definition of Trade Finance
Fraud
2. Letters of
Credit and UCP 600
2.1 Article 7 Issuing Bank
Undertaking
2.2 Article 12 b. Nomination
2.3 Veracity of Documents
2.4 Acting in Good Faith
2.5 Entitlement to Reimbursement
2.6 Case History - Fake
Inspection Certificate Presented
3. Bonds &
Guarantees in International Trade
3.1 Definition of a
Bond/Guarantee
3.2 Reasons for Requiring a Guarantee
3.3 Issuers of Guarantees
3.4 Direct / Indirect Guarantees
3.5 Categories of Bonds or
Guarantees
3.5.1 Customer
Implications re. Issued Bonds and Guarantees
3.6 Banks Consideration when
Issuing a Demand Guarantee
3.7.1 Wording
in Bonds/Guarantees Issued by a Bank
3.8 The Guarantee and the
Contract
3.9 Standby Letter of Credit
3.10 Guarantees, Standby LCs
& Fraud - Example Scenarios
4. The Bank and Customer Relationship
5. Trade Finance Fraud Prevention
5.1 The Occurrence of Letter of
Credit Fraud
5.2 User of Trusted Third Parties
5.3 Highly Complex Transactions
to Cause Confusion
5.4 Authentication of Documents
5.5 Money Laundering
5.6 Overcoming inadequate AML
Legislation
5.7 The use of technology to
avoid trade finance fraud
6. LC Independence
Principle & Fraud Exception
Further Reading
1 - A Comparative Analysis of the
Standard of Fraud Required under the Fraud Rule in LC Law
2 - Preventing Letter of Credit
Fraud
3 - The Fraud Exception in LCs :
A Global Analysis
4 - Money Laundering and
Financial Crimes Caribbean
5 - Documentary Credits in
International Transactions with a special focus on the Fraud Rule
6 - International Trade Fraud
Online Forum Access
End of Unit |
eBSI Export Academy
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ITS-03-FIT-009 - Structured Commodity Trade Finance
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The main objective of this Learning Unit is to understand the functioning of Letters of Indemnity (LOI) and fundamentals of Asset Based Lending. Detailed Topic Listing as follows:
LU FIT 009 Commodity
Trade Finance
1 STRUCTURED TRADE
FINANCE
2 COMMODITY TRADE
FINANCE
2.1 Commodities and Trade
2.2 What Commodities can be financed?
2.3 Commodity Trade Finance - The
Players
2.4 Commodity Finance and Risk/Mitigation
3. LETTERS OF
INDEMNITY
3.1 Letters of Indemnity
3.2 Letters of Indemnity - Other
Purposes
3.3 Working with LOIs in favor of
the Carrier
3.4 Things to consider when
working with LOIs
4. COLLATERAL
CONTROL FOR TRADE FINANCE
4.1 Collateral Control for Trade
Financing Techniques
4.1.1
Repayment Seniority
4.1.2
Collateral Protection
4.2 Unsecured vs. Secured Lending
4.3 Establishing Collateral
Values
4.3.1
Establishing Net Realizable Value ("NRV")
4.4 Accounts Receivable
4.5 A Correct Receivable
4.6 Inventory
4.7 Inventory Insurance
4.8 Advance Rates
4.8.1 Advance
Rates for Inventory
4.9 Collateral Control
4.10 The Bill of Lading
Further Reading
1 - The Economics of Commodity
Trading Firms
2 - Commodity Finance Market
Report 2014
3 - Trade Finance Developments
and Issues
4 - Commodities as Collateral
5 - Structured Financing
Techniques - Oil and Gas
6 - Commodity Finance Fraud
7 - Commodity Trade and
International Risk Sharing
Forum Assignment
End of Unit |
eBSI Export Academy
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ITS-03-FIT-008 - Export Credit Agency Finance
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You will become familiar with the roll of the Export Credit Agency, ECA, Supplier Credits, Buyer Credits and gain an understanding of the concept of Warehouse Financing. Detailed Topic Listing as follows:
LU FIT 008. ECA and
Warehouse Finance
1. ECA BASED
FINANCING
1.1 Medium to Long Term Financing
1.2 Market Characteristics
1.3 Long-Term Financing Needs
1.4 Participants in the Market
1.5 Export Credit Agencies
1.6 Export Credit Agencies -
Protections
2. SUPPLIER CREDITS
2.1 Supplier Credits (continued)
2.2 Mechanics of the Supplier
Credit
2.3 Advantages of Supplier Credit
2.4 Disadvantages of Supplier
Credit
2.5 Players and Relationships in
Supplier Credit
2.6 Commitment, Draw-down, and
Payback in Supplier Credit
3. BUYER CREDITS
3.1 Mechanics of the Buyer Credit
3.2 Advantages and Disadvantages
of Buyer Credit
3.3 Players and Relationships in
the Buyer Credit
3.4 Commitment, Draw-down, and
Payback in a Buyer Credit
3.5 Buyer Credit (Refinancing)
3.6 Comparison: Supplier and
Buyer Credits
3.7 Bank Earnings and Fees
3.8 OECD Consensus or Arrangement
3.9 Benefits to Banks
3.10 Export Credit Insurance and
the Berne Union
3.11 Benefits of Export Credit
Insurance
3.12 Examples of Main ECA
Providers and their Mission Statements
4. WAREHOUSE
FINANCE
Further Reading
1 - OECD Consensus - Arrangement
on Officially Supported Export Credits
2 - Disciplining Trade Finance -
the OECD Export Credit Arrangement
3 - Export Credit Guarantees,
Moral Hazard and Exports Quality
4 - Testing the Trade Credit and
Trade Link:
Evidence from Data on Export
Credit Insurance
5 - Public Export Guarantees and
Foreign Trade Structure
Forum Assignment
End of Unit |
eBSI Export Academy
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ITS-03-FIT-007 Factoring Fundamentals
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The main objective of this Learning Unit is to understand how Factoring operates. Detailed Topic Listing as follows:
LU FIT 007 Factoring Fundamentals
1. INTRODUCTION TO
FACTORING
1.1 The Factoring Division
1.2 Factoring or Invoice Purchase
Procedures
1.3 Initial Procedures
1.4 Mechanics of Processing a Client
Order
2. THE FACTORING
AGREEMENT
2.1 The Factor's Discretion
2.2 Fees
2.3 Termination
2.4 Personal Guarantee
3. The Contract
3.1 The Contract - Warranties
3.2 Purchase All Acceptable
Accounts by Factor
3.3 Prior Approval of Sales
3.4 Notice of Assigned Invoices
to appear on all Invoices
3.5 Purchase Price and Margin
3.6 Authorization to the Factor
for Charges and Obligations
3.7 Procedures for approved
account invoices
3.8 Reserve of Facial amounts of
invoices over finance provided
3.9 Receipt of Goods without
Dispute
3.10 Credit Terms
3.11 Solvency and law provisions
Further Reading
1 - UNDROIT Convention on
International Factoring
2 - Factoring - A Tool for Trade
Financing
3 - Introduction to International
Factoring and Project Finance
4 - Freight Factoring
5 - Factoring : A Better
Alternative
6 - Factoring and the Firm Value
Forum Assignment
End of Unit |
eBSI Export Academy
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