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To gain an understanding of Mobile Marketing and how to create mobile apps. Detailed Topic Listing as follows: LU ITS EBUS 009 Mobile Marketing 1. INTRODUCTION - 1.1 What is Mobile Marketing? - 1.2 Why Mobile Marketing? - 1.3 Potential of Mobile Marketing - 1.4 What is a Mobile Website? - 1.5 Going Mobile with a Responsive Website (5:58) - 1.6 Going Mobile by Creating a Mobile Website (3:54) - 1.7 Going Mobile by Adapting your Existing Website (4:10) - 1.8 Earning Money by Selling Mobile Websites (6:05) 2. MOBILE MARKETING PRINCIPLES - 2.1 Introduction to Mobile Marketing Principles (19:58) - 2.2 Mobile Traffic Tactics - Practical Tutorials - 2.3 Mobile Tracking of Campaigns (20:33) 3. ADVANCED MOBILE MARKETING TACTICS - 3.1 - Using Pay Per Click Advertising PPC (17:01) - 3.2 Monetizing Ringtones (15:38) - 3.3 List Building on Mobile (8:48) - 3.4 Mobile User Interaction Tactics (6:57) - 3.5 Growing Your Brand Recognition (10:15) - 3.6 Selling Advertising Space (11:16) - 3.7 Downloadable Media (4:27) - 3.8 CPA (Cost Per Action) Offers (3:24) - 3.9 Mobile Affiliate Programs (6:53) - 3.10 Accepting Payments through Mobile (4:02) - 3.11 Mobile User Psychology (10:38) 4. CREATING ANDROID APPS - 4.1 What is a Mobile App? - 4.2 Types of App - 4.3 Potential of Mobile Apps - 4.4 Benefits of App Development - 4.5 Creating and Marketing you Android App - Practical Tutorials 5. CREATING IPHONE APPS (32:00) - 5.1 Profitability Potential of Building iPhone Apps (7:27) - 5.2 Researching the Market (17:01) - 5.3 Developing a Winning App on iPhone (22:19) - 5.4 Marketing your iPhone App (17:39) 6. QR CODES - 6.1 Introduction to QR Codes (7:00) - 6.2 Using QR Codes (8:13) - 6.3 Where to Use QR Codes (4:07) - 6.4 Creating QR Codes (4:31) - 6.5 Tracking QR Codes (8:26) - 6.6 Tips for QR Codes (7:44) - 6.7 Reviews and QR Codes (8:07) Further Reading 1 - Going Mobile Training Guide 2 - Mobile Apps Training Guide 3 - Going Mobile Premium Service providers 4 - Mobile Profits eBook 5 - iPad Apps eBook 6 - QR Code eBook Forum Assignment End of Unit
To gain an understanding of Video Marketing and how how to implement it in a business. Detailed Topic Listing as follows: LU ITS EBUS 010 Video Marketing 1. INTRODUCTION - 1.1 What is Video Marketing and Why Care? (7:10) - 1.2 - 5 Reasons why Video is so Effective (1:43) - 1.3 Kinds of Videos for Marketing Purposes - 1.4 - Benefits of Video Marketing - 1.5 Potential of Video Marketing - 1.6 - Video Marketing Case Study 1.6.1 - Video Marketing Case Study - RevZilla 1.6.2 - Video Marketing Case Study - Rokenbok 1.6.3 - Video Marketing Case Study - American Airlines 1.6.4 - Video Marketing Case Study - Home Depot# 1.6.5 - Video Marketing Case Study - Ibis 2. VIDEO MARKETING IN PRACTICE - 2.1 What Makes a Good Video? (21:02) - 2.2 Creating Videos on a Budget - 2.3 Creating Videos - Presentation - 2.4 Creating Videos - Editing - 2.5 Creating Videos - Effects, Transitions and Extra Touches - 2.6 Mobile Traffic Tactics - Practical Tutorials - 2.7 Video Marketing Case Studies (7:53) - 2.8 Video Marketing Do's and Don'ts (19:58) - 2.9 Guide to Youtube (7:31) 3. ADVANCED VIDEO MARKETING TACTICS - 3.1 Advanced Video Techniques (6:41) - 3.2 Video Strategies - 3.3 Preparing Video for Distribution (6:06) - 3.4 Distributing the Videos (18:54) - 3.5 Promoting Your Video (5:00) - 3.6 Video SEO - 3.7 Getting Conversions (6:18) - 3.8 Conclusion and next steps 4. VIDEO MARKETING BLUEPRINT (32:00) - 4.1 Profitability Potential of Building iPhone Apps (7:27) - 4.2 Profitability Potential of Building iPhone Apps (7:27) - 4.3 Profitability Potential of Building iPhone Apps (7:27) - 4.4 Researching the Market (17:01) - 4.5 Researching the Market (17:01) - 4.6 Researching the Market (17:01) 5. VIDEO MARKETING RESOURCES - 5.1 - Video Site Review - YouTube - 5.2 - Video Site Review - Vimeo - 5.3 - Video Site Review - Dailymotion - 5.4 - Video Site Review - Metacafe - 5.5 Video Tool Reviews - 5.6 Video Production with Windows Video Maker (7:13) - 5.7 Video Production with CamStudio (4:45) - 5.8 Using TubeMogul (4:45) - 5.9 - Distribution with Traffic Geyser (2:40) Further Reading - 1 - Video Marketing Training Guide - 2 - Video Marketing Goldmine - 3 - Video Marketing Excellence - 4 - Video Marketing Blueprint - 5 - SEO Video Warrior - 6 - 16 Ways to Use Video Marketing - 7 - Top Resources Report Forum Assignment End of Unit