This unit will give you a brief overview of the key areas to consider when embarking on an export initiative.
Detailed Topic Listing as follows:
LU EMO 001 Introduction to Exporting
1. Introduction
1.1 Five Questions
1.1 Fifth Question - At What Export Price
1.2 Introduction to Exporting
1.3 Who can Export?
2. Challenges to Overcome
2.1 Company Size
2.2 Attitudes to Overcome - -
2.3 Resources Needed
3. Starting to Export
3.1 Export Products/Services
3.2 Starting the Export Activity
3.3 Consulting Sources of Information
3.4 Exporting from the Sales Department
3.6 Strategies and Resources
3.7 Market Selection
3.8 Organizational Structure
3.9 Company Image
3.10 Theory on Survival Prospects of Exporting SMEs
3.11 Changes in Distribution
Further Reading
1 - Is There Really A Market for Your Product?
2 - Export Strategy for Small and Medium Enterprises
Forum Assignment
End of Unit