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To gain an understanding of the key services available from Google for Marketing. Detailed Topic Listing as follows: LU ITS EBUS 004 Google Marketing 1. INTRODUCTION 1.1 Potential of Google+ 1.2 Enhanced Search Visibility 1.3 Integrating with Other Platforms 1.4 Some Tips for Google+ Business Users 1.5 Google+ SME Dos and Don'ts 2. CREATING YOUR GOOGLE ACCOUNT 2.1 Google Account Creation 2.2 Confirmation of Account 2.3 Upgrading your Account to Google+ 2.4 Add People to your network 2.5 Follow Topics of Interest 2.6 Profile Creation - Finishing Touches 2.7 Google+ Profile is Ready 3. CREATING A GOOGLE+ PAGE 3.1 Creating a Google+ Page - Practical Tutorials 4. GOOGLE ADWORDS 4.1 Elements of a Successful Campaign 4.2 Benefits of Adwords 4.3 Google Adwords Statistics 4.4 Adwords Power Tools 4.5 Creating an Adwords Campaign - Practical Tutorials 4.6 Google Adwords Advice & Tactics - Practical Tutorials 5. REMARKETING ON GOOGLE 5.1 Setting Up Your Remarketing List 5.2 Setting Up Your Remarketing Campaign 6. GOOGLE ADSENSE 6.1 Google Adsense - Practical Tutorials Further Reading 1 - Google Marketing Training Guide 2 - Google Adwords Training Guide 3 - Google Adsense Training Guide 4 - Google Adwords Cheat Sheet 5 - Google Adwords Top Resources 6 - Google+ Marketing Special Report 7 - Google+ Marketing Top Resources 8 - BONUS Video Tutorial - Creating a mobile site on Google Sites Forum Assignment End of Unit
To gain an understanding Facebook and how to market in its platform. Detailed Topic Listing as follows: LU ITS EBUS 003 Facebook Marketing 1. Introduction 1.1 The growth of Facebook 1.2 Key Facebook Statistics 1.3 Facebook Personal Accounts and Pages 1.4 Facebook Timeline And Page Components 2. CREATING A FACEBOOK PROFILE 2.1 Adding Friends to your Account 2.2 Verify your email address 2.3 Profile Photo 2.4 Profile Cover Photo 2.5 Completing your profile 2.6 Your first post 2.7 Additional Information 3. CREATING A FACEBOOK PAGE 3.1 Creating your Facebook Page - Practical Tutorials 4. CREATING A FACEBOOK GROUP 4.1 Differences between Pages and Groups 4.2 Creative Ideas for Using Groups 4.3 Creating a Facebook Group 4.4 Creating a Facebook Group - details 4.5 Creating a Facebook Group - Icon 4.6 Creating a Facebook Group - Customization 4.7 Creating a Facebook Group - Group Options 4.8 Facebook Groups - How to Post 4.9 How to Pin a Post 4.10 Creating an Event 5. FACEBOOK ADVERTISING 5.1 Why Facebook Ads? 5.2 Key Facebook Ads Statistics 5.3 Creating your Facebook Ad Campaign - Practical Tutorials 6. FACEBOOK RETARGETING 6.1 How is Facebook Retargeting used? 6.2 Targeting Custom Audiences 6.3 Benefits of Retargeting 6.4 Key Facebook Retargeting Statistics 6.5 Creating your ReMarketing Campaign - Practical Tutorials 7. EXPORT RESOURCES ON FACEBOOK Further Reading 1 - Facebook Marketing Training Manual 2 - Facebook Advertising Training Manual 3 - Facebook ReMarketing Training Manual 4 - Setting Up Facebook Groups 5 - Facebook Groups Strategy 6 - Facebook Groups Tips Forum Assignment End of Unit
To understand Search Engines, and how to optimize our websites for search engines. Detailed Topic Listing as follows: LU EBUS 002 Search Engine Optimization 1. INTRODUCTION 1.1 What is an Internet Domain? 1.2 Why an Internet Domain? 1.3 Preparing Our Website 1.4 Search Engine Robots 1.5 Recommendations for Search Engines 1.6 Classifying Search Engines 2. SEARCH ENGINE OPTIMIZATION 2.1 Search Engine Strategy 2.2 Types of Search Engine Traffic 2.3 SEO Statistics 2.4 What is MOZ 3. Keyword Research - 3.1 Keyword Research - Practical Tutorials 4. SEO Practical Tutorials 5. SOCIAL SIGNALS SEO - PRACTICAL TUTORIALS Further Reading 1 - A training guide on SEO 2 - SEO Cheat Sheet 3 - SEO Mind Map 4 - Top SEO Resources Forum Assignment End of Unit
To gain an understanding of the key concepts of e-Business and Internet Marketing. Detailed Topic Listing as follows: LU_ITS_EBUS_001 Introduction to eBusiness and Internet Marketing 1. Introduction 1.1 The Traditional Economy 1.2 From Traditional to Digital 1.3 EDI - Electronic Data Interchange 1.4 An Opportunity to be Seized 2. E-BUSINESS MODELS 2.1 Types of Business Model 2.2 From e-Business to Business 2.3 Company transitions 2.4 Consumer Requirements 2.5 Customer Loyalty is Key 2.6 From e-Business to Business 2.7 Advantages of e-Business 2.8 Some Advantages to Customers of e-Business 2.9 e-Commerce Transactions 3. eCOMMERCE RISK MANAGEMENT 3.1 Why e-Commerce Needs Rigorous Risk Management 4. CYBER-CRIME 4.1 What is a Software Pirate? 4.2 DOS - Denial of Service attacks 4.3 Identifying Internet Fraud - Case Study 5. THE E-BUSINESS DEPARTMENT 5.1 e-Business Department Structure 5.2 Management Structure 5.3 Customer Service 6. Introduction to Internet Marketing 6.1 Internet Marketing 6.2 Benefits of Internet Marketing 6.3 Potential of Internet Marketing 6.4 Introduction to Internet Marketing - Video Tutorial (2:47) 6.5 What is Internet Marketing ? - Video Tutorial (5:51) 6.6 Why Start Internet Marketing ? - Video Tutorial (10:01) 6.7 Five Elements of an IM Campaign - Practical Tutorials 6.8 Ten IM Tips for Businesses (7:00) 6.9 Ten Proven IM Strategies (7:51) 6.10 IM Case Studies (9:31) Further Reading 1 - An introduction to Internet Marketing 2 - EU E-Business Guide for SMEs 3 - Electronic Commerce - The Strategic Perspective 4 - A Classification for Business Model Types in Ecommerce Forum Assignment End of Unit
This unit will give you a brief overview of the key areas to consider when embarking on an export initiative. Detailed Topic Listing as follows: LU EMO 001 Introduction to Exporting 1. Introduction 1.1 Five Questions 1.1 Fifth Question - At What Export Price 1.2 Introduction to Exporting 1.3 Who can Export? 2. Challenges to Overcome 2.1 Company Size 2.2 Attitudes to Overcome - - 2.3 Resources Needed 3. Starting to Export 3.1 Export Products/Services 3.2 Starting the Export Activity 3.3 Consulting Sources of Information 3.4 Exporting from the Sales Department 3.6 Strategies and Resources 3.7 Market Selection 3.8 Organizational Structure 3.9 Company Image 3.10 Theory on Survival Prospects of Exporting SMEs 3.11 Changes in Distribution Further Reading 1 - Is There Really A Market for Your Product? 2 - Export Strategy for Small and Medium Enterprises Forum Assignment End of Unit
To Understand the purpose of International Marketing in a company's export activity. Detailed Topic Listing as follows: ITS EMO LU02 International Marketing 1. INTRODUCTION 2. MARKETING CONCEPTS 2.1 Ongoing Analysis of the Consumer & the Market 2.2 Selecting the Most Favorable Markets 2.3 Value for the Client 2.4 Global Marketing 2.5 Examples Coca Cola 2.6 Production > Demand 2.7 Marketing Concept 2.8 Sales Vs. Marketing 2.9 An Unforeseeable Factor 3. THE MARKETING MIX 3.1 The Marketing Mix - 4P's 3.2 Marketing Techniques 3.3 Salespeople/Specialization 3.4 Marketing Specialization 4. MARKETING PLAN 4.1 The Marketing Plan Further Reading 1 A Review of the Marketing Mix - 4 P's plus more? 2 Marketing Plan WorkBook - a handy tool to help you get your ideas and facts straight when developing your export marketing plan Forum Assignment End of Unit
To Understand the complexities of Intercultural Management and present the main theories in the area and some practical strategies when implementing Export Marketing. Detailed Topic Listing as follows: LU EMO 003 Intercultural Management 1. IDIOSYNCRASIES OF EACH MARKET 1.1 Culture 1.2 Every Country Needs an Answer 1.3 Universal Patterns 1.4 Music 1.5 An Open Mind 1.6 Cultural Classification 1.7 No Need to Be Afraid 2. ABOUT LANGUAGE 2.1 About Language 2.2 Some Common Errors 2.3 Silence 2.4 Aggression 3. THEORIES 3.1 Maslow's Theory 3.2 Hofstede's Theory 3.3 Self Reference Criterion 3.4 Environmental Sensitivity 3.5 Roger's Diffusion of Innovation Theory 4. KEY POINTS 4.1 Personal Relationships 4.2 Product Names 4.3 Volume of Business Done 4.4 Established Competitors 4.5 One's Attitude to the Competition 4.6 Communications and Transport 4.7 Personal Relationships within the Company Further Reading Thanks to the generous agreement of Kwintessential Ltd in the UK, we are able to provide you access to a series of comprehensive resources on Intercultural Management. Kwintessential specializes in intercultural management training as well as providing the most comprehensive Translation, Interpreting and Localizations available anywhere. Kwintessential Resources : ??› - - - Intercultural Management Guide ??› - - - International Etiquette Guide ??› - - - Guide to communicating across cultures (requires registration) ??› - - - Online Blog ??› - - - Online Articles Forum Assignment End of Unit
Understand why we should segment markets and how to go about doing so. Detailed Topic Listing as follows: LU EMO 004 Segmentation 1. INTRODUCTION 1.1 Segmentation 1.2 Segmentation Objective 2. CRITERIA 2.1 Segmentation Criteria 2.2 Segmentation. Demographic 2.3 Real GDP Per Capita 2.4 Segment by Population 2.5 Segment by Age 2.6 Socio-Economic Segmentation 2.6.1 Socio-Economic Segmentation - Porche 2.7 Segmentation: Global Scan's Study of BSB 2.8 The DMBB Study on the European and Russian Consumer 2.9 The 4C Study From Y&R 2.10 Segmentation by Behavior 2.11 Segmentation According to Profits 2.12 Stages of Segmentation 3. WORLDWIDE SEGMENTATION STRATEGY 3.1 Size and Growth Potential of the Segment 3.2 Compatibility with the Company's Criteria/Practical Example 3.3 Worldwide Segmentation Strategy Further Reading 1 - Market Segmentation - A Framework for Determining the Right Target Customers 2 - Market Segmentation Strategy, Competitive Advantage, and Public Policy 3 - Behavioral Segmentation 4 - Customer Segmentation: A Powerful Tool for Business Growth 5 - Market Segmentation Forum Assignment End of Unit