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To Understand the purpose of International Marketing in a company's export activity. Detailed Topic Listing as follows: ITS EMO LU02 International Marketing 1. INTRODUCTION 2. MARKETING CONCEPTS 2.1 Ongoing Analysis of the Consumer & the Market 2.2 Selecting the Most Favorable Markets 2.3 Value for the Client 2.4 Global Marketing 2.5 Examples Coca Cola 2.6 Production > Demand 2.7 Marketing Concept 2.8 Sales Vs. Marketing 2.9 An Unforeseeable Factor 3. THE MARKETING MIX 3.1 The Marketing Mix - 4P's 3.2 Marketing Techniques 3.3 Salespeople/Specialization 3.4 Marketing Specialization 4. MARKETING PLAN 4.1 The Marketing Plan Further Reading 1 A Review of the Marketing Mix - 4 P's plus more? 2 Marketing Plan WorkBook - a handy tool to help you get your ideas and facts straight when developing your export marketing plan Forum Assignment End of Unit
This unit will give you a brief overview of the key areas to consider when embarking on an export initiative. Detailed Topic Listing as follows: LU EMO 001 Introduction to Exporting 1. Introduction 1.1 Five Questions 1.1 Fifth Question - At What Export Price 1.2 Introduction to Exporting 1.3 Who can Export? 2. Challenges to Overcome 2.1 Company Size 2.2 Attitudes to Overcome - - 2.3 Resources Needed 3. Starting to Export 3.1 Export Products/Services 3.2 Starting the Export Activity 3.3 Consulting Sources of Information 3.4 Exporting from the Sales Department 3.6 Strategies and Resources 3.7 Market Selection 3.8 Organizational Structure 3.9 Company Image 3.10 Theory on Survival Prospects of Exporting SMEs 3.11 Changes in Distribution Further Reading 1 - Is There Really A Market for Your Product? 2 - Export Strategy for Small and Medium Enterprises Forum Assignment End of Unit
Learn and understand the key concepts of Supply Chain Management. Detailed Topic Listing will follow: DEO-03-SCM-001 - Introduction to Supply Chain Management 1. INTRODUCTION 1.1 Logistics 1.2 Supply Chain Management 1.3 Logistics Evolution 1.4 Basic Supply Chain Management Concepts Further details to come...
This course contains 9 activities, covering a range of topics, including: Ships and Trade. Global shipping and trading patterns. Types of vessels. Maritime geography. The Maritime Business and its players. Shipping companies: principals, intermediaries and practitioners: their role and responsibilities. National and International organisations. Classification and registration societies. Shipping contracts Bills of Lading, the three functions and different types of Bills of lading. Port Agency. Role and authority of an agent. Port services and the providers. Cargo working. Husbandry. Local requirements Bulk Carrier and Tanker Documents. Charter parties and other documents. Basic laytime concepts. Liner Agency Documentation. The agency agreement. Space allocation, sales and marketing, dealing with cargo bookings, special cargo. Documentation. Conferences and consortia Chartering. The chartering markets and different types of charter. How the deal is made. The charterer's authority and responsibility. Post fixture responsibilities. Brokerage. Ports and Cargoes. The location, origins and facilities of ports. A selection of some ports with details of their import and export facilities Ship Management and Operations. Different types of management - integral or independent managers. Roles and responsibilities of a ship management department