ITS - eBUS - 005a - LinkedIn Marketing LinkedIn is the biggest professional networking site in the world and boasts a third of the worlds professionals in its membership. As a business to business marketer it is essential to develop a successful marketing strategy for LinkedIn. In this unit you will: Learn about the key tools at your disposal when marketing on LinkedIn. This will be achieved by: - Reviewing the features of LinkedIn - Learning how to create a LinkedIn Account - Creating your LinkedIn Company Page and managing it. - Identifying tactics to help develop your network safely - Setting up and managing a LinkedIn Sponsored Update Campaign - Setting up and managing a LinkedIn Text Ads Campaign - Understanding the concepts of Influencer Marketing and Content Marketing