ITS - eBUS - 002 - Search Engine Optimization Search Engine Optimization or SEO is the process of influencing the position of a website in a search engine's UNPAID results. In this unit you will: - Learn about the process involved in preparing and submitting your website to Internet search engines. This will be achieved by: - Learning how to prepare your website for search engine submission. - Analysing search engine strategy. - Examining the various search engines available on the internet.