ITS - EMO - 010 - International Market Research
A text book definition of Marketing Research would be ??öthe systematic collection, analyis, and interpretation of information used to develop a marketing strategy or solve a marketing problem'.
In this unit you will understand how marketing research is conducted and its purpose in a company's export activity.
This will be done by:
- looking at the market prioritisation process
- examining research methods
- understanding what is meant by quantitative and qualitative research
- reviewing the structure of a marketing research report.