ITS - eBUS - 004 - Google Marketing
In this unit you will:
Learn about the key tools at your disposal when marketing on Google's Properties.
This will be achieved by:
- An introduction to Google Plus
- Learning how to create a Google Account - your passport to all things Google
- Creating your Google+ Business Page and managing it.
- Setting up and managing a Google Adwords Campaign
- Setting up a Remarketing Campaign with Google Adwords
- Understanding Google Adsense and how to monitize content.