ITS - eBUS - 001 Introduction to e-Business and Internet Marketing In this unit you will: - Learn about the key principles of e-Business and Internet Marketing with Keyword Research. This will be achieved by: - An introduction and examination into the nature and importance of eBusiness in international trade - Analysing the evolution from the traditional economy into the new digital economy. - Analysis of the various business models in the e-business marketplace and the features of each. - Detailing the various advantages and disadvantages of e-business to the potential customer. - Presenting a basic understanding of the nature and benefits of Internet Marketing - Understanding the process of Keyword Research and applying it to our business.