ITS - EMO - 008 - International Distribution Policy In general, it would be ideal for an exporter to sell direct to his final client with no need for intermediaries. However, the truth is that this is not always possible, due to costs involved, or market idiosyncracies. In these cases, the company should seek an intermediary. In this unit, you will learn about the importance of planning an appropriate distribution strategy when entering new export markets. This will be achieved by: - Examining the distribution options open to the exporter - Outlining the criteria to be used when chosing a distribution option - Introducing strategies which can be implemented for consumer and/or industrial products.