ITS - EMO - 009 - International Promotion Policy
By the term promotion, we understand all those activities developed by the marketing department to disseminate the product in the market with the objective of increasing sales, understanding and image. Promotion policy in foreign trade works within the structure of the marketing mix. Promotion policy applies to each of the countries to which the company wishes to export. Promotion should generate a positive attitude to the product while taking into account every country's own idiosyncracies.
In this unit you will:
- learn about the factors affecting promotion decisions,
- understand the workings of advertising and publicity,
- understand the purpose of brochures and catalogues
- gain the insights needed to create your own international promotion campaigns.