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ITS-01-EMO-010 - International Market Research

ITS - EMO - 010 - International Market Research A text book definition of Marketing Research would be ??├Âthe systematic collection, analyis, and interpretation of information used to develop a marketing strategy or solve a marketing problem'. In this unit you will understand how marketing research is conducted and its purpose in a company's export activity. This will be done by: - looking at the market prioritisation process - examining research methods - understanding what is meant by quantitative and qualitative research - reviewing the structure of a marketing research report.
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