To understand Marketing research and its purpose in a company's export activity.
Detailed Topic Listing as follows:
LU EMO 010 International Market Research
1. INTRODUCTION
1.1 Companies Large and Small
1.2 Selection Criteria
1.3 Six Basic Criteria When Selecting A Market
1.4 What to Export?
1.5 Trading Companies
2. QUANTITATIVE ANALYSIS
2.1 Criteria for studying the Country Risk Factor
2.2 Country Selection. Variables
2.3 SME Approach
2.4 Organizational Chart
2.5 Country Selection. Import Analysis
2.6 Country Selection. Number of Fairs
3. QUALITATIVE METHODS
3.1 Legal, Political, Economic, Social Environments
3.2 Political Factors
3.3 Tariffs and Non-Tariff Barriers
3.4 Other Companies in Our Country
3.5 Promotional Campaigns
3.6 Buying Habits
3.7 Personal Contacts
4. MARKET RESEARCH STUDY
4.1 Areas of Study
Further Reading
1- Integrating R&D and Marketing in New Product Development
2- International Marketing Research : A Management Briefing
3- Business Intelligence : The role of the Internet in Marketing Research and Business Decision Making
4- Forecasting Methods for Marketing: Review of Empirical Research
5- Sample Market Research Report
Forum Assignment
End of Unit