To gain an understanding of Video Marketing and how how to implement it in a business.
Detailed Topic Listing as follows:
LU ITS EBUS 010 Video Marketing
1. INTRODUCTION
- 1.1 What is Video Marketing and Why Care? (7:10)
- 1.2 - 5 Reasons why Video is so Effective (1:43)
- 1.3 Kinds of Videos for Marketing Purposes
- 1.4 - Benefits of Video Marketing
- 1.5 Potential of Video Marketing
- 1.6 - Video Marketing Case Study
1.6.1 - Video Marketing Case Study - RevZilla
1.6.2 - Video Marketing Case Study - Rokenbok
1.6.3 - Video Marketing Case Study - American Airlines
1.6.4 - Video Marketing Case Study - Home Depot#
1.6.5 - Video Marketing Case Study - Ibis
2. VIDEO MARKETING IN PRACTICE
- 2.1 What Makes a Good Video? (21:02)
- 2.2 Creating Videos on a Budget
- 2.3 Creating Videos - Presentation
- 2.4 Creating Videos - Editing
- 2.5 Creating Videos - Effects, Transitions and Extra Touches
- 2.6 Mobile Traffic Tactics - Practical Tutorials
- 2.7 Video Marketing Case Studies (7:53)
- 2.8 Video Marketing Do's and Don'ts (19:58)
- 2.9 Guide to Youtube (7:31)
3. ADVANCED VIDEO MARKETING TACTICS
- 3.1 Advanced Video Techniques (6:41)
- 3.2 Video Strategies
- 3.3 Preparing Video for Distribution (6:06)
- 3.4 Distributing the Videos (18:54)
- 3.5 Promoting Your Video (5:00)
- 3.6 Video SEO
- 3.7 Getting Conversions (6:18)
- 3.8 Conclusion and next steps
4. VIDEO MARKETING BLUEPRINT (32:00)
- 4.1 Profitability Potential of Building iPhone Apps (7:27)
- 4.2 Profitability Potential of Building iPhone Apps (7:27)
- 4.3 Profitability Potential of Building iPhone Apps (7:27)
- 4.4 Researching the Market (17:01)
- 4.5 Researching the Market (17:01)
- 4.6 Researching the Market (17:01)
5. VIDEO MARKETING RESOURCES
- 5.1 - Video Site Review - YouTube
- 5.2 - Video Site Review - Vimeo
- 5.3 - Video Site Review - Dailymotion
- 5.4 - Video Site Review - Metacafe
- 5.5 Video Tool Reviews
- 5.6 Video Production with Windows Video Maker (7:13)
- 5.7 Video Production with CamStudio (4:45)
- 5.8 Using TubeMogul (4:45)
- 5.9 - Distribution with Traffic Geyser (2:40)
Further Reading
- 1 - Video Marketing Training Guide
- 2 - Video Marketing Goldmine
- 3 - Video Marketing Excellence
- 4 - Video Marketing Blueprint
- 5 - SEO Video Warrior
- 6 - 16 Ways to Use Video Marketing
- 7 - Top Resources Report
Forum Assignment
End of Unit