Call Now : 888.433.2666 or Contact Us

  • Filter
  • Switch to grid layout
  • Swtich to table layout
To Understand the purpose of International Marketing in a company's export activity. Detailed Topic Listing as follows: ITS EMO LU02 International Marketing 1. INTRODUCTION 2. MARKETING CONCEPTS 2.1 Ongoing Analysis of the Consumer & the Market 2.2 Selecting the Most Favorable Markets 2.3 Value for the Client 2.4 Global Marketing 2.5 Examples Coca Cola 2.6 Production > Demand 2.7 Marketing Concept 2.8 Sales Vs. Marketing 2.9 An Unforeseeable Factor 3. THE MARKETING MIX 3.1 The Marketing Mix - 4P's 3.2 Marketing Techniques 3.3 Salespeople/Specialization 3.4 Marketing Specialization 4. MARKETING PLAN 4.1 The Marketing Plan Further Reading 1 A Review of the Marketing Mix - 4 P's plus more? 2 Marketing Plan WorkBook - a handy tool to help you get your ideas and facts straight when developing your export marketing plan Forum Assignment End of Unit
This unit will give you a brief overview of the key areas to consider when embarking on an export initiative. Detailed Topic Listing as follows: LU EMO 001 Introduction to Exporting 1. Introduction 1.1 Five Questions 1.1 Fifth Question - At What Export Price 1.2 Introduction to Exporting 1.3 Who can Export? 2. Challenges to Overcome 2.1 Company Size 2.2 Attitudes to Overcome - - 2.3 Resources Needed 3. Starting to Export 3.1 Export Products/Services 3.2 Starting the Export Activity 3.3 Consulting Sources of Information 3.4 Exporting from the Sales Department 3.6 Strategies and Resources 3.7 Market Selection 3.8 Organizational Structure 3.9 Company Image 3.10 Theory on Survival Prospects of Exporting SMEs 3.11 Changes in Distribution Further Reading 1 - Is There Really A Market for Your Product? 2 - Export Strategy for Small and Medium Enterprises Forum Assignment End of Unit

Seat Time: 1hrs - Desc:

This course will include information on the history and development of Individual Retirement Accounts (IRAs). This course will provide a brief overview of the various types of IRAs that exist, and will provide a list of frequently asked questions that the learner should be able to answer. After completing this program, the learner will be able to:

  • Answer any questions that customers may have concerning IRAs.
  • Understand how the IRAs have been shaped by previous legislation.
  • Use different reports to fulfill reporting requirements to the IRS.

Seat Time: 2.25hrs - Desc:

This course will provide an explanatory overview of investment products offered by most financial institutions to cover a range of customer needs and desires. The learner will be able to understand types of funds and strategies available to customers concerning everything from real estate to retirement planning. After completing this program, the learner will be able to:

  • Analyze customer cues and verbalized requests for different categories of investment products.
  • Understand the use and purpose of investment strategies and products, and tailor products to suit customer needs.
  • Differentiate between plans, products, and other investments.

Seat Time: 1.75hrs - Desc:

This course will provide the learner with an introduction to the various investment banking and regulatory agencies that s/he will encounter and need to understand while working at the organization. After completing this course, the learner will understand the purpose and functions of the following agencies, among others:

  • The U.S. Securities and Exchange Commission (SEC).
  • The U.S. Federal Reserve.
  • The Office of the Comptroller of the Currency.

Seat Time: 2.25hrs - Desc:

This course will introduce the learner to the scope and process of the wealth management discipline, including how to group clients based by net-worth. Additionally, the course will teach the learner about the many resources available to wealth managers that allow them to best acquire clients, put together a prospectus, and analyze market trends. Upon successful completion of the course, the learner will have a strong understanding of:

  • The duties of the wealth manager.
  • Relationship building, communication, and presentation.
  • Performance measurement.

Seat Time: 2.25hrs - Desc:

This course will discuss project management and the importance of customer focus. This course will also introduce various steps in the planning and implementation process of project management. After completing this program, the learner will be able to:

  • Determine business requirements and balance features and delivery.
  • Plan for and integrate change.
  • Identify and maintain customer focus.

Seat Time: 1.75hrs - Desc:

This course will demonstrate the important role that human resources personnel play at an organization, and provide a detailed overview of the diverse array of responsibilities that is indicative a professional and efficient HR department. Upon successful completion of this course, the learner will understand:

  • How to efficiently evaluate an organization’s staffing needs.
  • Appropriate interviewing processes.
  • Techniques for developing effective orientation and training programs.