April 15, 2016 - 65% of people are visual learners. Since this could potentially represent more than half your work force, you need to customize your training to fit their needs. According to Forbes, Microsoft estimates its video training initiatives have saved them approximately $13.9 million per year. Not only does video training save you money, it improves the quality of learning.
Video Training
Videos improve the quality of learning because they visually bridge concepts to the real world. Sure, you can have employees memorize definitions from a PowerPoint. However, when videos are reflective of actual work situations, employees are more likely to pay attention. For example, they will remember why it is important to be alert for phishing attempts, instead of just the definition of a phishing attempt.
Video mediums have a knack for making training engaging and fun. According to a study conducted by the University of Maryland, students who train using videos have significantly higher levels of satisfaction than users in a traditional classroom setting. Forbes Insight says 59% of senior executives would rather watch a video than read text. A Cisco Global Survey shows that 87% of young executives prefer a work environment that is invested in video training. Employees universally love video training, no matter where they are on their career path.
Before you pull out your iPhone to start recording homemade, compliance, educational videos, keep in mind it matters what videos you choose. According to Cynthia Brame, Ph D., of Vanderbilt University there are ways to make your videos more effective.

What Makes Videos More Effective:
•  Highlight key information
•  Keep videos short
•  Use assessment questions to test knowledge
•  Get rid of distracting information, images, and sounds
•  Match your video to the audio
•  Be conversational in your tone
•  Keep in mind your video audience at all times

Using video in training in the right way can improve comprehension rates dramatically. Still not convinced video training is not for you? Check out the study conducted by Dr. Sara Aloraini about the impact of multimedia use on students’ academic achievement in the College of Education at King Saud University. Dr. Aloraini’s study showed that students who are presented material in multimedia format (sound, images, and video clips) perform better on academic achievement tests than students who are not presented material in the traditional way (through dialogue and follow up discussion).
At Edcomm Banker’s Academy, we recognize how cost-effective, applicable, and enriching video training can be. Please feel free to reach out to us if you would like to learn how we integrate state-of-the-art Edcomm Training videos into your training!
by Madelyn Fagan
For more information on this hot industry trend, check out some of the articles below.


Aloraini, Sara. “The impact of using multimedia on students’ academic achievement in the College of Education at King Saud University.” Journal of King Saud University – Languages and Translations 14.2 (2012) : 75-82. Web. 14 April 2016.
Brame, Cynthia. “Effective educational videos.” Center for Teaching. Vanderbilt University, 2015. Web. 14 April 2016.
Gutierrez, Karla. “Studies confirm the power of visuals in elearning.” SHIFT’s E-Learning Blog. SHIFT Distruptive E-Learning. 8 July 2014. Web. 14 April 2016.                                                                                  "Why Visual Teaching? .” Visual Teaching Alliance. Visual Teaching Alliance: Professional Development for Primary, Secondary & University Educators/Administrators, n.d. Web. 14 April 2016.                   Zhang, Dongsong, et al. “Instructional video in e-learning: assessing the impact of interactive video on learning effectiveness.” Information & Management 42 (2006): 15-27. Web. 14 April 2016.