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To Understand the purpose of International Pricing and how to structure an export price taking into account market or distribution factors and the chosen Incoterm. Detailed Topic Listing as follows: LU EMO 006 Export Pricing 1. INTRODUCTION 1.1 National Pricing and Export Pricing 1.2 Pricing by Intuition 1.3 The Lowest Price? 1.4 Price Concepts 1.5 Goals of the Pricing Policy 1.6 A Flexible Tool 1.7 Price: A Key Factor 1.8 Price Reduction Policy 1.9 The Export Price 1.10 Elasticity of Demand 1.11 Effects of Competition 1.12 Factors that Determine Price 2. PRICES & INCOTERMS 2.1 Examples 2.2 Prices in Foreign Currencies? 2.3 Prices in Foreign Currencies? 2.4 Prices for Consumer Goods / Industrial Equipment 2.5 Market Segmentation and Prices 2.6 European Union / E-commerce 3. PRICING STRATEGIES 3.1 Pricing Policies for Different International Markets 3.2 Government Controls 3.3 Pricing Policy and Inflation 3.4 Pricing Policy and Inflation 3.5 Pricing Policy and Inflation 3.6 Transfer Pricing 3.7 Worldwide Pricing Policy 3.8 Policy of Delegating Prices Further Reading 1- Pricing Challenges in Global Marketing: A Model for Global Marketing 2- Export Pricing Objectives and Factors Influencing them 3- Export Prices and Exchange Rates : An Industry Approach 4- An Examination of Factors that Affect Pricing Decisions for Export Markets Forum Assignment End of Unit
Understand the key areas of International Product Policy. Detailed Topic Listing as follows: LU EMO 007 International Product Policy 1. INTRODUCTION 1.1 A Product is Not Just its Technical Characteristics 1.2 Product Classification 1.3 Classification Criteria 1.4 Product Life Cycle 1.5 Product Attributes 1.6 Local Vs Global Products 1.7 Other Classifications 2. BRAND & POSITIONING 2.1 Product Positioning 2.2 Elements to Consider 2.3 Environmental Factors 2.4 Social Conditions 2.5 Positioning Strategies 2.6 Stages of Positioning 2.7 Product Policies 2.8 Is the Market Saturated? 2.9 Product Design 2.10 Product Adaptation Examples 2.11 Guarantees and Warranties Further Reading 1- The Product Life Cycle: Its role in Marketing Strategy 2- International Product Life Cycle: A Reassessment and Product Policy Implications 3- The Role of Positioning in Strategic Brand Management. Case of Home Appliance Market. 4- Building brand identity in competitive markets: a conceptual model 5- International differences in product a product map analysis Forum Assignment End of Unit
Understand the different distribution options available when entering new markets. Detailed Topic Listing as follows: LU EMO 008 International Distribution 1. INTRODUCTION 1.1 Introduction to Distribution Channels 1.2 The Goal of Distribution 1.3 The Importance of Relationships 1.4 Research Other Markets 1.5 Every Market is Different 1.6.1 Client's Profile 1.6.2 Clients 1.7 The Product 1.8 Intermediaries 1.9 The Environment 1.10 Consumer Products 1.11 Consumer Products. Direct Sales 1.12 Franchising 1.13 Worldwide Retail Sales 1.14 Industrial Products 1.15 Introduction to Distribution Channels 1.16 Marketing Position 1.17 Information & Control 1.18 Decision Making 1.19 Channel Innovation 2. INDIRECT EXPORTS 2.1 Definition 2.2 Possible buyers 2.3 Advantages 2.4 Disadvantages 3. CONSULTANCY 3.1 Definition 3.2 Functions of a consultant 3.3 Advantages 3.4 Disadvantages 3.5 Conclusions 4. ASSOCIATED EXPORTS 4.1 Definition 4.2 Piggybacking 4.3 Why it is used 4.4 Conclusions 5. EXPORT CONSORTIA 5.1 Definition 5.2 Structure 5.3 Types: Regional / Sectorial 5.4 Types: Sales / Promotion 5.5 Criteria for joining 6. TRADING COMPANIES 6.1 Definition 6.2 How does it work? Further Reading 1- The 7 Rules of International Distribution 2- Comparing export marketing channels: developed versus developing countries 3- Distribution on the International Market 4- Model Contracts for Small Firms International Distribution of Goods Forum Assignment End of Unit
To Understand the purpose of International Promotion and how to structure an export promotion campaign in your chosen market. Detailed Topic Listing as follows: LU EMO 009 International Promotion 1. INTRODUCTION 1.1 Promotion Policy. Factors 1.2 Promotion Policy. Customer Orientation 2. BROCHURES AND CATALOGUES 2.1 Promotion Policies. Brochures & Catalogues 3. ADVERTISING AND PUBLICITY 3.1 Global Advertising? 3.1.1 Global Advertising - Difficulties 3.1.2 The Advertising Agency 3.2 Public Relations 3.3 Sales Promotion 3.4 Sales Force 4. PROMOTION CAMPAIGN 4.1 Referring to the Product 4.2 Referring to the cost 4.3 Where Promotion Resources Go 4.4 Direct Promotion 4.5 Indirect Promotion 4.5.1 Indirect Promotion - Tools Available 4.6 Imbalances in the Promotion Mix 4.7 Promotion 10% of Sales 4.8 Promotion Mix and Assignment of Human Resources 4.9 Supporting Direct Promotion Further Reading 1- Strategic Influence of Promotional Mix on Organisational Sales Turnover in the face of strong competition. 2- International Advertising Strategy. 3- Marketing Strategy in terms of Promotion and Communication for Energy Drinks in Ghana. 4- Integrated Marketing and Promotion. 5- Sales Promotion Strategy of Selected Companies of FMCC Sector in Gujarat Region. Forum Assignment End of Unit
To understand Marketing research and its purpose in a company's export activity. Detailed Topic Listing as follows: LU EMO 010 International Market Research 1. INTRODUCTION 1.1 Companies Large and Small 1.2 Selection Criteria 1.3 Six Basic Criteria When Selecting A Market 1.4 What to Export? 1.5 Trading Companies 2. QUANTITATIVE ANALYSIS 2.1 Criteria for studying the Country Risk Factor 2.2 Country Selection. Variables 2.3 SME Approach 2.4 Organizational Chart 2.5 Country Selection. Import Analysis 2.6 Country Selection. Number of Fairs 3. QUALITATIVE METHODS 3.1 Legal, Political, Economic, Social Environments 3.2 Political Factors 3.3 Tariffs and Non-Tariff Barriers 3.4 Other Companies in Our Country 3.5 Promotional Campaigns 3.6 Buying Habits 3.7 Personal Contacts 4. MARKET RESEARCH STUDY 4.1 Areas of Study Further Reading 1- Integrating R&D and Marketing in New Product Development 2- International Marketing Research : A Management Briefing 3- Business Intelligence : The role of the Internet in Marketing Research and Business Decision Making 4- Forecasting Methods for Marketing: Review of Empirical Research 5- Sample Market Research Report Forum Assignment End of Unit
To understand International Trade, its origins and the key factors driving its growth. Detailed Topic Listing as follows: LU TCP 001 INTRODUCTION TO INTERNATIONAL TRADE Index-Intro International Trade 1. INTRODUCTION 1.1 Liberalization 1.2 Introduction of GATT 1.3 World Trade Organization (WTO) 1.4 Positive and Negative Effects of Globalization 1.5 International Trade Theories 1.6 Countertrade 2. WORLD ECONOMIC AGREEMENTS 2.1 Regional Trade Agreements 2.2 Trade Agreements in Europe 2.3 Trade Agreements in the Americas 2.4 Trade Agreements in Africa 2.5 Trade Agreements in Asia 3. SOME WORLD ORGANISATIONS 3.1 Review of Some World Organizations - OECD 3.2 Review of Some World Organizations - EBRD 3.3 Review of Some World Organizations IADB 3.4 Review of Some World Organizations - ADB 3.5 Review of Some World Organizations - AfDB 3.6 Review of Some World Organizations - IMF 3.7 Review of Some World Organizations - WIPO 3.8 Review of Some World Organizations - UN 3.9 Review of Some World Organizations - UNCTAD Further Reading 1 - A paper on the Theory of International Trade 2 - Introduction to Globalization and International Trade 3 - Introduction to Comparative Advantage 4 - Advantages and Disadvantages of Countertrade 5 - Liberalization of International Trade and Economic Growth : Implications for both Developed and Developing Countries. Forum Assignment End of Unit
In this unit you will learn about the packaging options commonly available for export. Detailed Topic Listing as follows: LU TCP 002 Export Packaging 1. INTRODUCTION 1.1 Packaging Policy 1.2 Size and Weight 1.3 Purposes of Packaging 1.4 Packaging Obligation of the Exporter 1.5 Criteria for the Selection of Packaging 1.6 Incorporating Incoterms 1.7 Electronic Tagging 1.8 Packaging and Multimodal Transport 1.9 Larger Units of Cargo 1.10 Pallet 1.11 Stabilize the Cargo 1.12 Forklifts 2. CONTAINERS 2.1 Standardized Dimensions 2.2 Containers 2.3 Distribution of Pallets in a Container 2.4 Stowing 2.5 Formula for Stowing 2.6 Incoterms and Competition 2.7 Export Experience 2.8 Good Condition 2.9 Identifying Abbreviations 2.10 Abbreviations 2.11 Groupage 2.12 Basic Movements of a Container Forum Assignment Further Reading 1- Hapag-Lloyd Guide to container packing 2- Paul Wurth Group - Sample instructions for Packing, Marking and Shipping. 3- US Dept Transport Regulations for Shipping of Hazardous Goods. End of Unit
Learn and analyze the role of transport and logistics in the distribution process Detailed Topic Listing as follows: LU TCP 003 International Transport & Logistics 1. INTRODUCTION 1.1 Logistics 1.2 Supply Chain Management 1.3 Logistics Evolution 1.4 Basic Logistics Concepts 1.5 Modes of Transport 1.6 Operators 1.7 Logistical Infrastructures 1.8 JIT Approach (Just in Time) 1.9 QR (Quick Response) 1.10 Important Logistics Terms 1.11 Supply Methods 1.12 Types of Logistics 1.13 Logistics Costs 1.14 Delivery Period 1.15.1 Selecting a Logistics Company 2. SELECTING A MODE OF TRANSPORT 2.1 Characteristics of Goods 2.2 Accessibility 2.3 The Importer 2.4 Transport Costs 3. TRANSPORT DOCUMENTS 3.1 Checklist for a Transport Document 4. TRANSPORT INSURANCE 4.1 Insurance Policy 4.2 Insurance Certificate 5. TRANSPORT SECURITY 5.1 Known Consignor 5.2 Authorized Economic Operator (AEO) 5.3 Customs - Trade Partnership Against Terrorism (C-TPAT) Forum Assignment Further Reading 1- Logistics Best Practice Guide 2- 15 Key Factors That Impact Your Distribution Network Effectiveness 3- European Best Practice Cargo Securing Guidelines 4- 10 Keys to Global Logistics Excellence 5- Supply Chain Security Guide from the World Bank 6- World Customs Organization Compendium AEO End of Unit